- Developed by Karl Henrik Robert
- Eliminate our contribution to
- the progressive build up of substances extracted from the Earth's crust
- the progressive build up of chemicals and compounds
- degradation of natural processes
- conditions that undermine people's capacity to meet their basic human needs
- Progression Levels
- 1 policy for year by year reductions in emissions
- 2 increase ratio of recycled to raw materials
- 3 maximize resource efficiency reduce nonrenewable contributions
- 4 Introduce LCA(Life Cycle Assessment) analysis to provide detailed understanding of impacts
- 5 set limits on extraction and land use
The Hannover Principles
- supposed to serve as a how to for ecological design
- defines sustainable design
- Principles
- Insist on the rights of human and nature to coexist
- Recognize interdependence
- Respect relationships between spirit and matter
- Accept responsibilities for consequences of design
- Create safe objects of long-term value
- Eliminate the concept of waste
- Rely on natural energy flows
- Understand the limitations of design
- Seek constant improvement by the sharing of knowledge
Corporate Social Responsibility
- Milton Friedman said we undermine free enterprise if companies think about anything other than money
- Long term responsibilities need to be assigned, Tyco, Enron, Exxon, etc.
- CSR (Corporate Social Responsibility)
- Intel stepping up in education field
- Standard Chartered, UK bank global initiative to provide eye care, and micro finance loans
- Xerox promote friendly paper use
- can accrue benefits financially for company
- better brand identity
- lower levels of regulation
- reduced scrutiny
- gain government licenses for operation
- Policies
- Adoption of internal controls reform
- commitment to diversity
- management teams view employees as assets
- high performance workplaces, employees involved in decision making
- adoption of operating policies above regulations
- greater resource productivity
- taking responsibility for production phases
- GRI(Global reporting initiative)
- opening up reports to world about organizational performance
- Some accused of greenwashing, as a fake publicity movement
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